Tokidoki is a globally loved lifestyle brand inspired by Japanese pop culture, created by Italian artist Simone Legno in 2005. The brand’s name, meaning “sometimes” in Japanese, represents a philosophy of hope and the belief that magical moments can happen unexpectedly. Known for its vibrant characters and eye-catching designs, tokidoki blends kawaii (cute) aesthetics with edgy, punk-rock influences.The Tokidoki universe includes beloved characters like Unicorno, Donutella, and Cactus Friends, appearing on everything from toys and fashion to accessories and digital art. The brand has also collaborated with major names like Hello Kitty, Marvel, Barbie, and Sephora, expanding its reach and appeal across the globe. Each product is a testament to Simone Legno’s love for Japanese culture and his unique artistic vision.As a brand that merges physical collectibles with digital experiences, tokidoki continues to evolve, inviting fans into a world of vibrant creativity and endless imagination.Social networks:<a target="_blank" rel="noopener noreferrer nofollow" href="https://instagram.com/tokidokibrand?igshid=MzRlODBiNWFlZA==">Instagram</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/Tokidoki?mibextid=ZbWKwL">Facebook</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@tokidokibrand?_t=8d1ufGzwSHp&amp;_r=1">Tiktok</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/tokidoki?t=5IdpelFeZDNMhkgfuls1yA&amp;s=09">Twitter</a>

 is a globally loved lifestyle brand inspired by Japanese pop culture, created by Italian artist Simone Legno in 2005. The brand’s name, meaning “sometimes” in Japanese, represents a philosophy of hope and the belief that magical moments can happen unexpectedly. Known for its vibrant characters and eye-catching designs, tokidoki blends kawaii (

) aesthetics with edgy, punk-rock influences.

The Tokidoki universe includes beloved characters like Unicorno, Donutella, and Cactus Friends, appearing on everything from toys and fashion to accessories and digital art. The brand has also collaborated with major names like Hello Kitty, Marvel, Barbie, and Sephora, expanding its reach and appeal across the globe. Each product is a testament to Simone Legno’s love for Japanese culture and his unique artistic vision.

As a brand that merges physical collectibles with digital experiences, tokidoki continues to evolve, inviting fans into a world of vibrant creativity and endless imagination.

Who is Tokidoki?