Chopard just made collecting more expensive 🤑

Chopard’s Ice Cube collection just got the Dimoo treatment for Qixi Festival, and the result is as dazzling as it is strategic.

The Swiss luxury jeweler teamed up with Pop Mart’s Ayan Deng to reimagine Dimoo in Ice Cube style. Three limited-edition variants were created, with Chopard’s precise geometric cubes translating seamlessly onto Dimoo’s dreamy aesthetic.

The details matter here. Only 288 figurines exist, and all are exclusive to China:

🔵209 sets feature two 13 cm Dimoo figures paired with real 18K gold Ice Cube necklaces, accented with diamonds, priced at RMB 25,199 (~$3,500) on Tmall.

🔵79 large figurines stand 29 cm tall, with translucent heads containing icy cityscapes. These were reserved for clients buying Ice Cube jewelry at select Chopard boutiques.

Scarcity, jewelry-level pricing, and cultural cachet place this collaboration firmly in luxury territory. Pop Mart has already reshaped collecting into a lifestyle phenomenon, and Chopard has taken that one step further by positioning a toy drop alongside gold and diamonds.

It’s a bold signal of where the collector market is shifting. China, where toys, art, and fine jewelry are colliding into one powerful status symbol 💎