BE@RBRICK × Sesame Street: Childhood Nostalgia

The marriage of Medicom Toy's BE@RBRICK platform with Sesame Street characters creates a fascinating intersection between childhood nostalgia and contemporary art collecting. The collaboration includes releases of Elmo (2016), Big Bird, and Cookie Monster figures, transforming beloved children's characters into the distinctive BE@RBRICK format.

BE@RBRICK, the iconic bear-shaped figure that has become a canvas for artists, brands, and characters worldwide, provides the perfect vehicle for reimagining Sesame Street characters. The platform's strength lies in its ability to reduce complex characters to their essential visual elements while maintaining their personality and charm.

What makes this partnership particularly clever is how it bridges generational gaps. Adults who grew up with Sesame Street can now own sophisticated collectibles that celebrate their childhood without feeling juvenile. Meanwhile, the BE@RBRICK format introduces younger collectors to characters they might not have encountered otherwise.

The figures come in multiple sizes, from the standard 100% (approximately 2.8 inches) to the impressive 1000% (approximately 28 inches), allowing collectors to choose their level of investment and display impact. The larger sizes transform these childhood characters into genuine art pieces that can anchor a collection or serve as room décor.

Medicom's approach respects both the playful nature of Sesame Street and the sophisticated aesthetic expectations of BE@RBRICK collectors. The result is a line that feels authentic to both brands while creating something entirely new—a testament to the power of thoughtful collaboration in the contemporary toy and art market.