Mighty Jaxx × Formula 1: Where Speed Meets Designer Art

Formula 1 has always been about pushing boundaries, so it makes perfect sense that they'd venture into uncharted territory with their collectibles too. Enter Mighty Jaxx, and suddenly F1 fans have access to something completely different from the usual team merchandise.

This isn't your typical racing memorabilia. Through their "global-first exclusive multi-year partnership deal," Mighty Jaxx is creating 8-inch premium-vinyl figures of racing legends like Lewis Hamilton, Max Verstappen, and Valtteri Bottas. These aren't just toys—they're designer collectibles crafted by YARMS that treat F1 drivers like the cultural icons they've become.

The collaboration goes beyond traditional collectibles with "phygital" products that blend physical figures with digital elements. You can already find Red Bull Racing collectible figurines available through the official F1 store, and this is just the beginning of what promises to be an exciting partnership.

What's particularly interesting is how this represents F1's bold move into the designer collectibles market. Instead of sticking to traditional racing merchandise, they're working with Mighty Jaxx's proven expertise in transforming popular culture properties into collectible art pieces. It's a smart play that acknowledges how Formula 1 has evolved beyond just motorsport into a global entertainment phenomenon.

For fans, this means getting to own pieces that celebrate not just the sport, but the personalities and artistry that make modern F1 so compelling.