Pop Star Becomes a Toy Designer: Superplastic X The Weeknd

What happens when one of the biggest music stars on the planet steps into the world of designer toys? In 2024, The Weeknd teamed up with Superplastic to answer that question - launching a striking, limited-edition vinyl figure based on his alter-ego XO Boy. The result? An art toy that sold out instantly and proved how far the boundaries of pop culture and collectibles can stretch.

The figure is more than just a miniature version of The Weeknd. It captures his signature visual world: moody, surreal, and stylish. XO Boy wears a sleek black suit with a glossy red trench coat, nodding to The Weeknd’s “After Hours” era, complete with sharp lines, exaggerated features, and a mask-like face that feels straight out of a dark graphic novel.

Superplastic, known for turning music, fashion, and art into collectible form, nailed the aesthetic. The toy feels premium, heavy with intention - designed not just for fans of The Weeknd, but for art collectors who care about form, finish, and cultural relevance.

The backstory adds even more weight. XO Boy isn’t a throwaway mascot, it’s a recurring character in The Weeknd’s evolving creative universe, featured in music videos, tour visuals, and even teased in potential animated projects. By turning him into a designer toy, the artist gave fans a tangible piece of his world: part merch, part sculpture, part myth.

This collab shows how far the designer toy scene has come. It’s no longer a niche for underground artists—it’s a stage for global creatives to tell stories, build worlds, and connect with fans in new ways. For Superplastic and The Weeknd, it was a perfect match: high art meets high pop.