POP MART in 2024: The Unstoppable Rise of Art Toys - Insights & Trends in the Designer Toys Industry | R.Toys
dariacarus
4 months ago

POP MART in 2024: The Unstoppable Rise of Art Toys

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🚀 On March 26, POP MART released its 2024 financial results, solidifying its position as one of the fastest-growing players in the collectible figures market.

— The company's annual revenue reached 13.04 billion yuan, marking a 106.9% increase compared to 2023.

— 2024 was a year of massive global expansion for POP MART. The company opened its first stores in Italy, Spain, Vietnam, Indonesia, and the Philippines, while also securing landmark locations such as the Louvre (Paris) and Oxford Street (London).

— POP MART's presence now spans nearly 100 countries, with the number of physical stores (including franchises) growing to 130.

— Top-selling characters included cult favorites: THE MONSTERS, MOLLY, SKULLPANDA, and CRYBABY—each generating over 1 billion yuan in revenue.

— The new Twinkle Twinkle line created significant buzz, demonstrating strong market potential in less than a year.

In 2025, POP MART will continue its international expansion, opening new stores and striving to become a global brand by leveraging its unique characters and operational efficiency.