Wicked x …everyone?

If we’re talking about the most anticipated releases of this movie season, Wicked: Part One is absolutely defying gravity. The cultural excitement around the film has been building for years, and now that it’s finally arriving, the green-glowing wave of hype is reaching every corner of entertainment, fashion, and—crucially—the art-toy industry.

What Is Wicked? A Quick Introduction

Based on Gregory Maguire’s novel and made globally famous by the Broadway musical, Wicked tells the reimagined origin story of the witches of Oz. Instead of a simple good-vs-evil tale, it dives into:

💚 the misunderstood brilliance of Elphaba (the “Wicked Witch”),
🩷 the sparkling popularity of Glinda the Good,
🩶 and the political, emotional, and magical forces that shape their intertwined destinies.

With its themes of friendship, power, identity, and societal expectations, along with some of musical theatre’s most iconic songs, Wicked has become one of the most beloved stage productions of all time.

The movie adaptation has only amplified this cultural footprint.

The Wicked Franchise: A Collaboration Magnet

Few franchises have embraced cross-industry collaboration as eagerly—and as successfully—as Wicked. The moment the film’s marketing cycle began, brands leapt at the chance to release limited editions, themed products, and aesthetic tie-ins. At this point, the list is so long it’s hard to even count them.

We’ve seen:

🩷makeup collabs (green palettes, shimmering bubble-gum pinks, witchy metallics)

💚stationery and journals with spellbook-style designs

🩷clothing collections inspired by Glinda’s pink and Elphaba’s iconic green

💚and yes—collectible figurines and dolls, which bring the magic into physical form

The Wicked franchise has become a visual, aesthetic, and emotional universe that brands want to be part of.

Funko Pop x Wicked: The Accessible Collectible

Of course, Funko Pop couldn’t resist joining the party. Their collaboration brings the film’s core characters into the trademark Funko style—rounded shapes, expressive eyes, and simplified silhouettes. It’s an accessible way for fans to take home a piece of the movie without breaking the bank.

Funko gives fans a full mini-cast of Oz they can line up on their shelves.

But while Funko is fun and accessible, another collaboration goes much further in craftsmanship and detail.

The Mattel Wicked Collector Dolls

If Funko Pop delivers charm, Mattel delivers drama.

Mattel’s Wicked collector dolls are the standout art-toy release of the franchise so far, offering a premium interpretation of the film’s visual world. These aren’t basic dolls—they’re display pieces crafted with collectors in mind.

What Makes the Mattel Wicked Dolls Special?

💚High-detail costumes that mirror the film’s wardrobe

🩷Intricate fabric work—layers, textures, embroidery

💚Screen-accurate likenesses capturing the movie’s casting

🩷Beautiful hair styling and accessories

💚Collector-focused packaging in emerald and bubblegum tones

Elphaba’s doll balances gothic elegance with theatrical flair, while Glinda’s captures the airy, sparkling glamour she’s known for. Side by side, they echo the film’s duality—dark magic and bright charm—translated through thoughtful design.

Why Wicked Works So Well in the Art-Toy World

The Wicked universe is made for collectible reinterpretation. It offers bold silhouettes, dramatic costuming, iconic character identities, and visual symbolism (emerald green vs. bubblegum pink). It’s a dream playground for designers.

The result? A franchise that feels right at home in the art-toy landscape—accessible enough for Funko, elevated enough for Mattel, and endlessly inspiring for fans.