MrBeast Lab: Toy Line by Moose Toys and MrBeast

In July 2024, the toy industry witnessed a groundbreaking collaboration between YouTube sensation MrBeast (Jimmy Donaldson) and Australian toy manufacturer Moose Toys. This partnership birthed the MrBeast Lab toy line, a collection designed to captivate young minds with its innovative features and engaging play patterns. A user picture

🔬 The Concept: Merging Science with Collectibility

The MrBeast Lab line introduces a unique fusion of science and play. Central to the collection are the Swarms, micro-collectibles encased in test tubes. To reveal the hidden figures, children add water to the tube, cap it, and shake, initiating a fizzing reaction that unveils the character inside. This interactive process not only entertains but also educates, sparking curiosity about scientific reactions.

🐾 Character Design: The Iconic Panther

At the heart of the MrBeast Lab universe is the Panther, inspired by MrBeast’s channel icon. The line features various iterations of this character, including:

- Classic Panther: The standard design

- Hyper Panther: A translucent version with a unique finish

- Glow Panther: A luminescent variant that glows in the dark

- Metallic Panther: A rare, shiny metallic edition.

These figures are available as vinyl collectibles, standing at 3.5 inches tall, and are encased in premium packaging, making them ideal for display.

🧪 Mutators: The Evolution of Collectibles

Expanding on the Swarms concept, the Mutators series introduces a dynamic element to the collection. These figures undergo a transformation when exposed to a special mutation liquid. By pressing a fingerprint scanner on the chamber, the figure changes color, showcasing the fusion of bioengineering and play. This feature adds an extra layer of excitement and collectibility to the line.

Availability and Reception

The MrBeast Lab toy line debuted at the San Diego Comic-Con in July 2024, marking one of the largest brand activations in the event’s history. Following the launch, the toys became available in the U.S. and other global markets, with prices ranging from $4.99 to $24.99. Despite initial controversies surrounding MrBeast, the line gained popularity and received positive reviews from publications like Good Housekeeping and Today’s Parent .

Future Plans: Animated Series

Building on the success of the toy line, an animated series inspired by the MrBeast Lab universe is in development. Produced in collaboration with Stoopid Buddy Stoodios, the series is set to premiere in the fall of 2025. The show will follow the adventures of the Lab’s creations as they battle against a shadowy force known as “The Shroud” .

If you’re interested in exploring the MrBeast Lab toy line further, you can visit the official Moose Toys website: MrBeast Lab Collection.