Let’s Be Onyx x Universal: When Cult Classics Meet Pop Art

Let’s Be Onyx (LBO Collective) is shaking up the toy world with a new licensing deal that brings Universal’s most iconic franchises into the collectible spotlight. The announcement came out of Toy Fair 2025 and includes a bold lineup of reimagined characters from Jaws, Back to the Future, and Universal Monsters, but with a modern pop-art twist.

This isn’t just about slapping a logo on a figure. LBO is going deep into design. They’re reworking these classic properties through a fresh, art-forward lens, giving Dracula or Marty McFly a look that feels both familiar and totally new. Early prototypes show a mix of clean sculpting, unexpected palettes, and thoughtful stylization that leans into collectible art, not just fandom.

What makes this partnership interesting is the creative freedom involved. LBO isn’t a household name yet, but they’ve already built a strong identity around curated drops and design-first collectibles. Their take on Universal’s characters looks less like movie merch and more like limited-edition shelf pieces you’d actually want to display.

Expect a wide range of formats too: everything from 6” figures and model kits to high-end statues and wall art. It’s clear LBO is aiming for versatility without sacrificing style. They’re not just catering to one kind of collector - they’re building a brand that speaks to art toy fans, pop culture nerds, and people who appreciate design in general.

No firm release dates yet, but the early buzz is strong, and if the execution matches the vision, this collab could put Let’s Be Onyx on a lot more collectors’ radars in 2025.