How Lisa from BLACKPINK Made Labubu a Global Sensation

In the world of K-pop, BLACKPINK’s Lisa is not just a global music icon but also a trendsetter whose influence extends far beyond the stage. One of the most unexpected yet fascinating trends she’s championed is the love for Labubu, the character created by Hong Kong-based artist Kasing Lung. A user picture

Labubu was already a beloved figure among toy collectors when it debuted in 2015. Inspired by Scandinavian folklore, Labubu’s unique charm and limited availability made it a sought-after item in the world of designer toys. However, it was Lisa’s endorsement that catapulted Labubu into the global spotlight.

Lisa’s affection for Labubu first came to light when she shared photos of her personal collection on social media. From her Instagram posts to behind-the-scenes glimpses of her life, Labubu became a recurring presence. Fans quickly noticed the adorable character sitting on her shelves, peeking out of her bags, and even accompanying her on trips.

But Lisa didn’t stop at just collecting Labubu. She actively incorporated the character into her public persona, making it a part of her signature style.

Lisa’s influence is undeniable. With over 95 million Instagram followers and a massive global fanbase, her endorsement of Labubu had an immediate impact. Fans, eager to emulate their idol, began searching for Labubu toys, causing a surge in demand.

Retailers and collectors alike took notice. Pop Mart, the company behind Labubu, saw a significant increase in sales, particularly in regions where BLACKPINK has a strong following. Limited-edition Labubu figures, once only known to a small community of collectors, began selling out within minutes of release.

Lisa’s impact on Labubu’s popularity is a perfect example of how celebrities can shape trends and bring niche interests into the mainstream. What started as a personal passion has turned into a global movement, inspiring fans to explore the world of designer toys and embrace their own creativity.