Vivienne doll: The playful mascot of Louis Vuitton
In 2017, Louis Vuitton introduced the Vivienne Doll—a collectible that combines the brand’s rich heritage with a playful twist. More than just a toy, Vivienne represents Louis Vuitton’s creativity, blending art, fashion, and storytelling into a unique piece.Vivienne is the brand’s first official mascot, designed to capture the spirit of Louis Vuitton. Made from high-quality materials and crafted with incredible attention to detail, Vivienne’s outfits are miniature versions of Louis Vuitton’s fashion collections. Sometimes, brand even collaborates with famous artists like Yayoi Kusama for special editions.One of the things I love most about Vivienne is the limited edition releases where she wears themed costumes. For example, in Tokyo release, she wore Japanese geta sandals, a red obi belt and carried a cute monogram-patterned bento box. This makes her more than just a doll: she’s a little storyteller who takes us on adventures around the globe.