Ron English - The First Artist in Our New Feature

Welcome to our new feature, where we’ll be spotlighting the incredible artists we’ve had the honor of working with. These stories will take you behind the scenes, introducing you to the minds that fuel our creative projects. First up: the legendary Ron English.

Who is Ron English?

Ron English is one of today’s most prolific and recognisable contemporary artists. Based in New York, his iconic works have made an impact across the globe. You’ve probably come across his art—from city streets to museum walls, in films, books, music videos, and even on television. His distinct style blends high and low cultural references, creating a visual language that is both captivating and thought-provoking.

The Birth of POPaganda

Ron English coined the term "POPaganda" to describe his signature style, which fuses superhero mythology with art history. His work transforms advertising into what he calls "subvertising," using parody to expose deeper meanings. Through his vibrant Pop art, he critiques American culture while celebrating its complexities. His art makes us rethink the messages we consume daily, while also being a joy to look at.

Our Collaboration

Our collaboration with Ron began in the USA when we proposed the idea of creating the first-ever musical NFT collection. Ron was instantly enthusiastic and eagerly joined the project. What followed was a unique blend of his artistic genius with cutting-edge digital art and music. It became a bold, forward-thinking project that combined traditional art with digital innovation.

A Lasting Influence

Ron English has had a profound influence on contemporary art, inspiring a whole generation of artists, including Banksy, Shepard Fairey, and KAWS. His art continues to inspire new generations, and we couldn’t be more thrilled to have had the chance to collaborate with such an iconic artist.