Interview: Jenny Cherry

Today, we’re excited to introduce you to the incredibly talented artist behind Jenny Cherry, who creates unique handmade toys! Her creations are true works of art, filled with soul, intricate details, and a touch of magic. Each toy embodies a distinctive style and special atmosphere that is sure to captivate you. A user picture

1. Tell us about what you do. How did you come to creating designer toys?

It all started when I needed a thesis topic to graduate from my degree in Digital Design. I wanted to choose something I was deeply passionate about, something I’d gladly dedicate a whole year of research to. Then, I stumbled upon a video by Joe Ledbetter, where he documents the entire process of creating his Chaos Bunnies. It was like a lightbulb moment for me! I realized this was a topic I barely knew about but was so eager to dive into.

My first real encounter with designer toys happened in 2012, purely by chance. I was walking down Melrose Avenue in Los Angeles and ended up at TAG (Toy Art Gallery). It just so happened to be their anniversary! For the first time, I saw toys for adults—each so unique. Some were colorful, others sad, and some had punk, anarchist vibes. I vividly remember seeing David Flores’ Deathhead Mickey, a towering 1.5-meter figure, and the Jumping Brains. But the pieces that stuck with me the most were by Buff Monster.

Fast forward to after my thesis, which explored the creation and production of art toys. It wasn’t until 2018 that I launched my first designer toy, Darumiau. To this day, it’s the most iconic piece of my brand, Jenny Cherry.2. Where do you live and work? How favorable are the conditions for your activities there?

I currently live in the beautiful Mexico City. The art toy scene here is thriving—it’s at 100%! In 2024, I even hosted an exhibition for Darumiau, where 100 artists joined in to customize the piece. While there are tons of talented creators here, the collector base is still growing. Most of my sales are online, with collectors from the U.S. or Europe.

3. How would you describe your creative work?

For me, it’s a way to heal my inner child. I draw a lot of inspiration from my childhood bedroom, where my mom painted the walls with rainbows, colorful balloons, and stars like the ones from '90s cartoons. Remembering those simple, happy days helps me cope with the tough realities of adult life. These days, living with dignity and honesty feels so hard and stressful.

Painting my pieces is my escape; it takes me to a place of love and happiness. I’m always dreaming about what to try or create next. Even if I don’t know how to do it, I’ll give it a shot!

4. Tell us about your characters.

So far, I have three main characters: Darumiau. A mix between the Japanese Daruma doll and a cat, one of my favorite animals. I’ve created it in four colors:

Red: for good luck.

Pink: for love, called “Kawiimiau.”

Lilac: for health and well-being.

Black: “Darkimiau,” for embracing the mysterious side.

Chubbykat is the start of a project where I’m developing a whole crew of friends. Chubbykat loves to travel and try desserts from around the world. Each piece features him with a dessert inspired by the places he visits. His first stop was New York, so I launched a design where he’s nestled inside a cupcake!

Tito — is an axolotl and represents my home country, Mexico, as these creatures are endemic to Lake Texcoco. The idea came to me after visiting the lake, where I had the chance to hold one in my hands. Feeling its fragility while knowing how resilient they are—they can even regenerate parts of their hearts—left a deep impression on me. That’s when I decided Tito would join Chubbykat’s gang of friends.

5. Have you ever collaborated with other artists? How did it go?

One of my most exciting collaborations was with Vans Mexico. I designed 2 characters, and the first was featured at a festival where 2,000 pieces were given away. I even hosted a mini workshop where I taught attend ees how to customize them.

Another highlight was for the Five Points Festival in New York. I teamed up with New Town HQ and graffiti artist Tysa Paulina to create a limited edition Darumiau inspired by the Statue of Liberty, complete with her iconic crown. We also made a print and tote bag for the occasion.6. What do you like about designer toys?

What I love most is the infinite possibilities a platform offers. It completely transforms depending on the artist who touches it.

7. Do you collect designer toys? What do you pay attention to when collecting?

Honestly, I don’t collect much, but I do have a small Tokidoki collection. Among independent artists, I admire Teresa Chiba, Kaori, Candie Bolton, Harlow Bear, and Buff Monster. What I pay attention to the most is the material quality, the craftsmanship of the paint.

8. What is your opinion on digital collecting?

A few years ago, it gained a lot of traction, and I think it’s an important avenue for art toys and painting. However, with the volatility of cryptocurrencies, I’m currently unsure how to feel about it.

9. What is the difference between a designer toy and a classical sculpture?

It’s a tough question because classical sculpture is still a part of creating art toys today. For me, it adds an extra layer of value to the final piece.

10. Why is it called a toy if it’s not meant to be played with? Are you satisfied with that name?

Absolutely. I think the name ties perfectly to the nostalgia of childhood. That’s why they’re not just called collectible figures—they carry a sense of playfulness and memory.

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