Adidas х Toy designer Benzilla - Insights & Trends in the Designer Toys Industry | R.Toys
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2 years ago

Adidas х Toy designer Benzilla

A user pictureThe news is unbelievable! The Thailand branch of Adidas is collaborating with an artist and  toy designer Benzilla! This one is really a delightful surprise, as every art toy enthusiast knows how reluctantly Adidas collaborates with toy designers. As far as I remember only Quiccs was lucky enough lately. Now the renowned thai artist Parinya Sirisinsuk, better known as Benzilla has joined the Adidas creative universe.

Loook, the celebrated Benzilla’s character and usual participant of his paintings, toys and sculptures, has changed his looks, wearing Adidas hoodie, sweatpants, quirky beanie and three-striped sneakers. Knowing that three-eyed Loook (by the way, does this not resonate beautifully with three stripes on his outfit?) is an alien, he is assimilating streets successfully while dressing like this.

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