Why Keep Toy Boxes? - Insights & Trends in the Designer Toys Industry | R.Toys
R.Toys
2 years ago

Why Keep Toy Boxes?

At first glance, the answer seems simple - for storage and transportation. However, designers often put as much effort into packaging as they do into the toy itself. A box is a whole world with its own story and meaning.

Beyond the obvious storage function, a box can be:

- A work of art

- Proof of authenticity

- Part of the toy's history

- A message from the creator

- A way to communicate with collectors

- An additional form of care for the owner

Take, for example, the work of famous designers. Pink Bunny PAW! from Coarselife is a true masterpiece. The inner part of the packaging is thought through to the smallest detail: branded tape, special instructions for removing elements.

A user pictureSome artists turn the box into a separate art object. Michael Lau, for instance, releases toys in spray cans in a graffiti style, instantly transporting us to the street culture of the 90s. Other creators use aluminum cans or even make boxes with quotes from famous personalities.A user pictureModern collectors treat packaging as a standalone value. For them, a box is not just a container, but part of the experience, a story, an emotion.

So the next time you open a new toy, don't rush to throw away the box. Perhaps it contains something more than just packaging.