tokidoki Series 1

Simone Legno is the Co-founder and Chief Creative Officer of tokidoki. Born in Rome, Italy, Legno drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a child were the beginnings of a passion for art that led to the eventual creation of tokidoki.  Since officially launching in 2005, tokidoki has grown into an internationally recognized pop-culture lifestyle brand and has amassed a cult-like following for its larger-than-life characters, megawatt partnerships and extensive range of products from apparel and handbags to home décor and even slot machines.